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My Precious: Ruby On Rails

Ruby on Rails is actually the convergence of a programming language called Ruby with a web programming framework named Rails. Ruby was developed in the 90′s and became a cult favorite that somehow stayed out of the mainstream top-tier status. The framework Rails was originally developed for in-house projects in 2004 and was written in Ruby.

Ruby on Rails, or RoR, is an open source web development framework written in an object oriented programming language. It has helped in the development of effortlessly powerful and inclusive web applications that value interactivity and functionality.

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Your Online Presence – Web Design and Branding

The best investment a small business or entrepreneur can have is their online website. Not only is their website important, but their overall web branding is critical as well. Web branding is a great way to stand out within the World Wide Web.

Web branding is very similar to a company displaying their brand on TV, magazine or newspaper. A brand is classified as a symbol. Symbols are defined as designs which represent something else, and a brand is meant to package all of the associations, experiences and characteristics into an abstract construct.

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Web Design is the future

While the number of internet users continue to grow, the number of businesses using the internet as a tool has taken an exponential turn. The web is now recognized as being a real source of revenue and a competitive market where large and small companies sell their products. What does this mean for the web design/development industry?

New comers are attracted by the growth potential of this industry, the strength of its positive trend and its size. We see more and more competition among small web development/design companies while bigger and larger companies are entering this market offering a complete range of services. Those same companies have a strong financial basis, can afford massive advertising campaigns and develop tools that would take months or years to develop otherwise.

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